Dear CEO, Internal and external communications is essential for company’s existence. With a solid corporate public relations strategy, you are able to drive a message that contributes to your marketing efforts and general objectives. Public Relations bolsters your organisation’s ascent […]
Strategic communications is essential for any organisation. Your communications team is responsible for making your brand top of mind for your audiences. Amongst other things, your objectives must guide business decisions and all communications activities, from media engagement, events to […]
Learn how to plan and deliver a successful virtual press conference in our downloadable step-by-step process document which includes a printable check list.
Crises Situations are Learning Opportunities
Dear CEO: What gaps have you noted in your processes over the last two months? COVID-19 has shown us all that many organisations (and countries) follow a general pattern of reacting to situations, without necessarily localising solutions. There is always […]
Managing Digital Communications during COVID-19
Dear Senior Executive, Now you and your organisation have to be online. Are you prepared? Learning the language of digital communications and the intricacies of social platforms during the best of times can be a tedious chore. Now, you do […]
COVID-19: A New Way to Work
“I am directing the cessation of all movements in Lagos and the FCT for an initial period of 14 days with effect from 11pm on Monday, 30th March 2020. All citizens in these areas are to stay in their homes. […]
COVID-19 and your Company’s Corporate Communications
Dear management team, I am writing to propose protective measures your organisation should immediately embark on (if you have not done any or all) in response to the continued spread of #coronavirus. For external engagements and planned events: All physical […]
Nigerian Women in Public Relations
We started a movement, a community of like minded professional women: #NGWomeninPR According to the 2018 PRCA Census, women make up 66% of the PR and Communications industry. But at top management and board levels, the men control the room. […]