Result
The project had an initial fund of N200,000 ($500); after we designed a communications template to engage the founder’s wide network of contacts in the industry, they raised over N10M ($25,000), got more publicity for the brand, and had tangible engagements with erstwhile cold donor agencies.
As a corollary to the Humanitarian Assistance Project and the open conversation with international organisations and donors, we designed a webinar series to further deepen the relationship between the NGO and these strategic partners. It served the dual purpose of knowledge sharing for industry growth and getting visibility for this client. We were able to secure 5 speakers who are heads of the organisations that had no prior knowledge of our client.