After meeting with several businesses, it is obvious that many entrepreneurs have this big idea and how they are sure it will change the world.
Ok. But how do you translate this idea into a language your target clients can understand?
For example, Mosron’s purpose is to democratise public relations services; to make the art of corporate story telling accessible and affordable to emerging and established brands.
Dear Business Owner, what is your brand’s purpose? Take some time to reflect and determine EXACTLY what you want your brand to achieve. Then serve your audience with purpose.
On SME Branding 102, we will talk about your business’ target market.
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