Visibility is a critical component for brands’ viability. How do you ensure that your corporate voice is clearly heard and well-perceived in this era of information buzz? This is the question every CEO must confront while planning communication strategies alongside their PR partners.
Fast-paced digitisation makes the path to this solution even more difficult: brands have to pull the blanket of the audience’s attention over to their channels as messages of other brands struggle to gain prominence too.
This week, Mosron Communications share several nuggets that will aid an effective communications strategy to help your brand remain on the top of mind and conversations even in the midst of engaging shows like Big Brother Nigeria, the Super Bowl and Football Season.