Professional Association: Media Relations for Virtual Event

The Brief

The Association was holding its inaugural virtual exhibition and required extensive media partnership.

Solution

As their PR Partners, we prepared a factual pitch proposal, showing the impact the Association has had within its two years of existence as well as the calibre of brands exhibition during the event. We shopped around with this proposal our extensive network of media contacts.

Results

We successfully secured 1 key media partnership with a TV appearance, 2 strategic outdoor billboards pre-event and six publications in industry and national newspapers.