The Brief
The Association was holding its inaugural virtual exhibition and required extensive media partnership.
The Association was holding its inaugural virtual exhibition and required extensive media partnership.
As their PR Partners, we prepared a factual pitch proposal, showing the impact the Association has had within its two years of existence as well as the calibre of brands exhibition during the event. We shopped around with this proposal our extensive network of media contacts.
We successfully secured 1 key media partnership with a TV appearance, 2 strategic outdoor billboards pre-event and six publications in industry and national newspapers.