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NGO Client: Awareness for a Shared Workplace

The Brief

A NGO client wanted to create awareness for its eco-friendly shared workspace to generate leads and increase subscriptions.


We developed a social selling strategy for Instagram and LinkedIn where each space was featured over a period of two weeks. Using creative storytelling, we also pushed a narrative from the founder’s perspective.


The posts increased visibility of the facility, and generated qualified leads for the workspace. The creative storytelling also earned the founder a media feature in one of Africa’s leading female-focused media organisations.