Integrated Communications for Market Expansion: Media Relations, Event Management & Executive Media Training

The Brief

Our client, a global leader in flavours, fragrances, cosmetic and nutritional ingredients, set out to deepen its footprint in Nigeria with the unveiling of newly upgraded application laboratories in Lagos. The expansion was designed to strengthen its local presence in a strategic growth market, improve service delivery, and enhance its understanding of the Nigerian manufacturing landscape particularly within the fast-growing SME segment. The brief to Mosron Communications was to manage the full communications and engagement process around this milestone, including media relations, end-to-end event management, and media training for senior executives, while positioning Nigeria as a central hub for the company’s regional growth across Africa.

Solution

Mosron Communications developed and executed an integrated communications strategy that aligned brand positioning with business growth objectives. We crafted a strong narrative around long-term investment, local partnership and innovation, and translated this into a targeted media relations programme that secured visibility across business and industry platforms. In parallel, we delivered end-to-end event management for the press conference and facility unveiling; overseeing concept development, logistics, stakeholder experience and media coordination. To strengthen leadership visibility, we also provided tailored media training for C-suite executives, equipping them to confidently articulate the company’s market strategy, respond to industry questions, and reinforce its commitment to Nigeria as a launchpad for regional expansion.

Result

The campaign successfully positioned our client as a long-term partner to Nigeria’s manufacturing ecosystem and a key driver of innovation in the flavours, fragrance, personal care and nutrition sectors. The launch strengthened local market presence, increased stakeholder confidence, and elevated executive visibility through consistent, well-aligned media engagement. Most importantly, the initiative reinforced the company’s strategic intent expanding its application capabilities in Nigeria to better serve local businesses, support SME growth, and accelerate value delivery across West, Central and East Africa.