
Solution
Using the story of our founder and four other brilliant female entrepreneurs, we taught the students practical principles in starting a business, accessing global opportunities using social networking sites and digital learning platforms.
Result
Over 70% of the students remain in touch with us, ensuring we are able to continuously mentor them. About 15% of students were inspired to apply to study communications at undergraduate level. Our module during the annual bootcamp was retained due to the participants’ positive review and impact assessment post-training.