Solution
As a major sponsor of the Airshow, we aimed to position our client to key governmental and private decision makers as a credible and trusted business partner, leveraging the media platforms favoured by the identified stakeholders.
Consequently, we facilitated pre-Airshow activities, including media prep to showcase our client’s industry knowledge, expertise and familiarity with the Nigerian local aviation context. We also ensured that our client was well represented across all speaking, media and business development engagements, during and after the Airshow, positioning our client as a key player in Nigeria’s aviation sector.
Result
Our media relations engagement gave our client 30+ media exposures (including 8 earned press publications, an industry magazine feature and TV interviews) that spotlighted the client’s insight into the Nigerian aviation space and other airport development track records across other countries in Africa and beyond.
The client’s brand was exposed to 60+ million targeted audience across Tier 1 and Tier 2 media platforms, positioning the brand as a credible business partner.