How we orchestrated a seamless corporate experience for our long-standing client
“Mosron Communications’ vendor management was exceptional. They secured high-quality services while respecting our budget constraints. The result was an event that exceeded our expectations without exceeding our budget.”
— Ayomide Oyetunde, Corporate Communications & Partnership Manager at NWiPR
(Launching of the Experiencing PR 2025 magazine)
(cross-section of attendees at Experiencing PR 2025)
Last month, we had the privilege of managing the Experiencing PR 2025 Conference for Nigerian Women in Public Relations, one of our longest-standing clients of 5 years. This high-profile event brought together 20 business and industry leaders, featuring a keynote speech by the Minister of Industry, Trade and Investment—Dr. Jumoke Oduwole, panel discussions, a hybrid audience for both speakers and attendees, and networking opportunities that generated significant media coverage, user-generated content and business connections from on-site attendees within and outside Lagos.
Our client also engaged our brand to manage an intimate post-EPR mixer event where professionals and sponsors of the conference unwound to an evening of good music and conversation.
Behind the Scenes: The Vendor Management Challenge
As any event professional knows, working with multiple vendors while maintaining quality and controlling costs presents significant challenges. For Experiencing PR 2025, we coordinated 6 different vendors—from sound and live streaming, to media (photography and videography), venue set up, branding and printing.
Our approach delivered exceptional results:
- 96% attendee satisfaction rating
- 20% cost reduction compared to the previous year’s event and the annual inflation rate
- Zero technical disruptions during presentations
- Successful execution of all 11 scheduled sessions
THE VALUE-PRICE EQUATION
At Mosron Communications, we believe that high-quality event execution doesn’t require excessive spending. Our vendor management strategy focuses on achieving the perfect balance between cost and value.
How We Maximise Value Without Compromising Quality:
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Strategic Vendor Selection
We evaluate vendors not just on price, but on reliability, innovation, and alignment with event objectives. For Experiencing PR 2025, we partnered with vendors who understood the client’s corporate culture and could deliver experiences that reflected their brand values.
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Negotiation with Purpose
Our team negotiated contracts prioritising value-added services rather than pushing for the lowest price. This approach secured premium audiovisual equipment at mid-range pricing and innovative venue set-up without incurring excessive charges.
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Relationship-Based Management
Our long-standing relationships with key vendors enabled us to secure preferential rates and priority service without compromising on quality. These partnerships proved invaluable when last-minute adjustments were needed.
IS YOUR NEXT CORPORATE EVENT IN CAPABLE HANDS?
Building on our success with the Experiencing PR 2025 Conference and our long history of successful corporate event management, allow us to transform your next corporate gathering from a standard meeting into a strategic business asset that delivers desired results in the short and long term. Our approach ensures that every naira/dollar spent delivers maximum value while creating memorable experiences that strengthen your brand.
Send us your event brief today at mosroncommunications@gmail.com, and we’ll pick up the conversation from there.