This year has witnessed diverse PR campaigns, from politics to business and everything in between. As expected, not all campaigns were groundbreaking. However, here are a few campaigns that stood out to us this year. Save this post as a form of inspo and share with a colleague who needs to see this. 1. Airbnb […]

Writing a effective press release that grabs attention and generates publicity requires proficiency and great storytelling skills. We bring you six amazing tools to make your next press release a walk in the park. 1. Headline Analyzer  It helps you analyse your press release\’s headline and determine the headline’s Emotional Marketing Value score. The score

As things wrap up for the year, brands already have plans laid out for next year’s workflow. These plans should definitely include an updated public relations campaign strategy. We have curated a list of public relations trends that will surely pay off in 2023. Without further ado, we present to you 5 public relations trends

It is a good thing to hope towards expanding ones career to international frontiers. However, we need to be proactive in order to progress from hoping to realising such hopes. Here are some tips we picked from Heather Li, our guest speaker at the last PRandMore session. 1. Solid Networking Search for people that are

An excellent pitch will give your organisation a much-needed competitive advantage. Today, we bring you five awesome tips for pitching your organistion to potential clients. These tips combine to form an great pitch. They are: 1. Extensive Research You need to be in tune with important facts and figures concerning your potential clients. Find out

Nigerian women in PR got the privilege of an interview session with Eduvie Martin, the head of Marketing and Communications, as well as the Executive Director of Africa’s largest publisher of independent comic books – Comic Republic. In this interview, Martin who also serves as the Global Internal Communications Manager at British American Tobacco (BAT),

By Queen Nwabueze Even a baby with a lisp could speak fluently about how the media have changed recently. Thanks in particular to online media. Never before have brands been scrutinized and scrutinized so closely. Monitoring their interactions with the media, both online and offline, has become more important than ever. What is Media Monitoring?

The Agriculture industry has adopted PR to increase awareness of production, in order to attract investors and consumers. PR Specialists, through publications, events and sustained communication are able to attract the right type of local and foreign attention to farmers/agriculture agencies. The role of PR in Agriculture includes: 1. Promoting Farming Products 2. Educating consumers

We live in an ever-evolving world, hence the need to be sure that one\’s chosen career path is still relevant to modern-day dynamics. With a Public Relations degree, there\’s no need to worry about relevance or impact, because it continues to check both boxes. Here are some of the reasons why a PR degree remains